MAX was a 3-year project, co-funded by the EU’s Asylum, Migration and Integration Fund (AMIF). The aim was to improve public attitudes towards migrants by changing the narrative around the immigration discourse and illustrating it with migrants’ unique personal stories. Different methods of storytelling were promoted, for instance through journalism, film-making, and social media, and helped create positive messages in the European public sphere. Among other activities, MAX hosted a film festival showcasing films by and for migrants, on the issue of migration, diversity and inclusion.